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Republic Technologies (UK) Ltd plays a major role in the UK’s tobacco accessories market, offering quality, choice and value with its market-leading range of filters, papers, matches and lighters via brands including Swan, ZIG-ZAG and OCB.
Recognising the need for greater choice in the £278.5m* category, the company has introduced a raft of NPD designed to tap into consumer trends.
For consumers looking for an unbleached paper and a softer smoke, OCB Virgin Slim and Slim & Tips are available, while for the more discerning smoker, Swan Ultra Slim offers the thinnest ever Swan filter and a premium quality product.
In 2018, the company implemented a major overhaul of its matches’ range which included focus on the UK’s most well-known and most purchased match brands, new packaging and a category-boosting extension to one of the UK’s most iconic brands, Swan. The move reflected the growing appeal of sustainability and increased demand for eco-friendly matches, following the removal of all Strike Anywhere match formats in the UK market.
Republic Technologies is once again proud to be sponsoring this year’s Retail Industry Awards, with OCB Virgin supporting the Most Sustainable Retailer of the Year category. The award will recognise excellence in sustainable retailing across all areas of the business, including workplace, community, marketplace and the environment.
*IRI Marketplace, 52 wks to 27.01.19, Total market
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