Product Launch of the Year Awards


To be eligible for the Product Launch of the Year awards, your product must have been launched between 1 April 2022 and 31 March 2023 and have been widely available to the convenience trade during that period.
Eligible launches may include any new SKU – be it a completely new product, brand extension or significant packaging innovation.

Winners will be chosen based on:
1. Sales success – how well did the launch perform overall and how strongly did it resonate with consumers?
2. Availability – was it easy for retailers to get access to the product, was it widely available to the independent trade?
3. Innovation – what did the launch bring to the market that was genuinely new and exciting?
4. Strength of launch support – including advertising and marketing campaigns, social media, PR and point-of-sale


Brand owners are asked to submit entries detailing their top product launches to the convenience channel in each of the 10 sub-categories, launched between 1 April 2022 and 31 March 2023.

Nominated products will be published on and independent convenience store owners will be asked to vote for their favourite new product in each sub-category.

Winners will be announced during a dedicated Product Supplier Awards drinks reception before the 2023 Retail Industry Awards ceremony at the Brewery on Tuesday 19 September.