Product Launch of the Year 2021 Winners


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Huge congratulations to our 2021 winners in Product Launch of the Year! 

The winners have been chosen by independent convenience retailers, based on products that have performed the best in their stores over the past 12 months, have been popular with shoppers, or simply those that retailers have found the most innovative.

Meet the winners...

ALCOHOL

Absolut Vodka Passionfruit



CHILLED

Costa Coffee Vanilla Latte



CONFECTIONERY

Cadbury Dairy Milk Orange Buttons



CRISPS & SNACKS

McCoy’s Fire Pit



FROZEN

Ben & Jerry’s Peace Pop



GROCERY

Bobby’s Mini Ring Doughnuts



SOFT DRINKS

Red Bull Zero Sugar



TOBACCO AND ACCESSORIES

Sterling Rolling 30g 3-in-1 Pouch



VAPING AND SMOKING ALTERNATIVES

Nordic Spirit Mint Extra Strong



SALES TEAM OF THE YEAR

JTI