JTI is a leading international tobacco and vaping company with operations in more than 130 countries. It is the global owner of both Winston, the number two cigarette brand in the world, and Camel, outside the USA and has the largest share in sales for both brands. Other global brands include Mevius and LD. In the UK, JTI’s brands include Benson & Hedges, Silk Cut, Mayfair, Sovereign, Sterling, Amber Leaf and Hamlet, alongside Logic in the vaping market, Nordic Spirit nicotine pouches and its recently launch heated tobacco device, Ploom. Headquartered in Geneva, Switzerland, JTI employs over 44,000 people and in 2021 was certified Global Top Employer for a seventh consecutive year. JTI is a member of the Japan Tobacco Group of Companies.