Product Launch of the Year Shortlist

This year sees 56 products nominated across eleven categories, ranging from confectionery to alcohol, soft drinks to grocery, and we are calling on you to pick the winners! They may be the products that have performed the best in your store or have been popular with consumers over the past 12 months, or products that you have found the most innovative.

You will also have the chance to vote for the best Sales Team and the top Supplier Initiative aimed at helping retailers manage their categories and maximise the sales opportunity.

Take a look at the products below, and click here to vote for your favourites!

Once the votes have been counted, we will reveal the winners and present the trophies at this year’s Retail Industry Awards, which will be held at The Brewery in London on 17 September.


Accolade Wines 500ml bottles - The Carlyle Group
Accolade Wines added a range of 500ml bottles to its portfolio in April 2018, in a move designed to provide consumers with more choice at the alcohol fixture. The range includes Accolade Wines’ brands Kumala Reserve Chenin Blanc and Shiraz, Hardys 556, William Hardy, Langhorne Creek Shiraz and Chardonnay and Mud House Sauvignon Blanc.

Accolade Wines ProsEcho Falls – The Carlyle Group
Accolade Wines entered into the prosecco category in October 2018 with the launch of ProsEcho Falls, retailing at £10 with an 11% ABV. The launch taps into the popularity of prosecco, which has been successful at attracting new shoppers to the category, and the prosecco market is now worth £617m annually to the UK off-trade.

Gordon’s Low Alcohol Gin & Tonic – Diageo
In June 2018, Gordon’s launched a duo of 0.5% sparkling gin and tonic variants, available in Hint of Lime and Hint of Grapefruit flavours The duo was launched after a report from the Wine and Spirit Trade Association found that gin sales reached £1.5bn in the UK in the last 12 months (until March 2018). The bottles provide an alternative for consumers during those social occasions when they choose not to drink, or want to moderate their intake of alcohol.

Malibu Piña Colada –  Pernod Ricard
Pernod Ricard added a Piña Colada flavour to its Malibu ready-to-drink can range in June 2018, replacing Malibu’s Strawberry Kiwi flavour. Piña Colada is a popular flavour amongst Malibu’s target audience of 18-to-24- year-olds, who are eager for the new flavour. Piña Colada is Malibu’s signature cocktail and the on-the-go format taps into home cocktail occasions.

Stella Artois Gluten Free – AB InBev
AB InBev launched a gluten-free variant of its Stella Artois beer in August 2018, available in a 4x330ml pack. The variant was launched to make the brand more accessible to a wider range of consumers. In 2017, 54% of UK households purchased at least one free-from product and households with consumers under the age of 45 were 20% more likely to buy from the Stella Artois range.

WKD Mango Crush – SHS Group 
WKD expanded its portfolio in April 2018 with the addition of a Mango Crush flavour, available in 275ml glass bottles and with the same 4.0% ABV as existing WKD flavours. Mango was added to the range as it is a highly relevant flavour to WKD’s target audience and was strongly endorsed by consumers in brand research.

Chilled and Frozen

Flora Original – Upfield
In March 2019, Upfield reformulated its Flora range with a recipe made from 100% plant goodness, making it suitable for vegans. The launch was designed to cater to the 91% of consumers who are adopting “flexitarian” diets and to meet the growing demand for plant-based products.

Urban Eat vegan sandwich range – Adelie Foods
Urban Eat extended its Roots range of vegan and vegetarian sandwiches with the addition of a Dirty Jack wrap, Pesto Presto wrap and a Pickle Me Up sandwich. The Dirty Jack wrap contains BBQ jackfruit with ‘Dirty Sauce’, carrot slaw, sweetcorn and salad leaves; the Pesto Presto wrap contains dairy free mozzarella with pesto, slow roast tomato, tomato and salad leaves; and the Pickle Me Up sandwich contains dairy free cheddar style cheese with pickle, tomato, red onion and salad leaves. The range extension followed fantastic consumer feedback from the existing sandwiches in the range and the popularity of veganism as a mainstream dietary choice.

Yazoo Choc Mint – FrieslandCampina
Yazoo added a Choc Mint flavour to its portfolio in April 2018, after consumers voted it as the flavour they would most like to try as a milk drink. Choc Mint offers Yazoo’s target audience of 16-to-24-year-olds a fun and tasty option, as they are experimenting more and more with different flavours.


Cadbury Darkmilk – Mondelēz International
Mondelēz International launched Cadbury Darkmilk in August 2018, in a move designed to meet the consumer demand for a more grown up taste. The variant is available in three flavours – Original, Almond and Salted Caramel, (launched earlier this year) – and made with 40% cocoa. Cadbury Darkmilk was specially created to meet the consumer demand for a more grown up taste, as the product is already over-indexing with older shoppers.

Freddo Treasures – Mondelēz International
In January 2019, Cadbury launched Freddo Treasures - a purple treasure chest filled with Cadbury Dairy Milk Buttons and a collectable toy. The 14.4g product retails at 90p and contains 76 calories, which aligns with Mondelēz’s broader strategy to increase wellbeing choices across its portfolio. The product scored “outstanding” in consumer testing and is recognised as a great value treat for children.

Haribo Frenzy Starmix Fruit Punch – Haribo
Haribo launched a Fruit Punch variant of its Starmix sweets in May 2018, including strawberry and rhubarb eggs, apple and elderflower hearts, cherry and lime cola bottles, passionfruit rings and mango bears. The 140g bags retail at £1.29 and deliver a real taste of summer, bringing a refreshing combination to the confectionery aisles.

Haribo Frenzy Tangfastics Fruit Spritzers – Haribo
In May 2018, Haribo launched a Frenzy Fruit Spritzers variant to its Tangfastics sweets, featuring raspberry and pineapple cherries, fruity limeade selection of crocodiles, blueberry and lemon cola bottles and melon and strawberry dummies. Consumers enjoy family favourites and new exciting flavours, which is why these treats continue to experience year-on-year growth.

Haribo Squidglets – Haribo
In June 2018, Haribo added Squidglets to its portfolio, in a move designed to appeal to consumers that prefer Haribo’s soft-to-eat treats. The 140g bags retail at £1.29 and consist of emoji-style sweets in apple, raspberry, cherry, cola and vanilla flavours.

Hi-Chew – Bobby’s Foods
Bobby’s Foods launched Japanese confectionery brand Hi-Chew in April 2018, available in Strawberry, Pineapple and Cherry flavoured. The sweets were initially launched in just one depot in Hemel Hempstead and generated £36,204 in retail sales. The brand increased its distribution to nationwide in May this year.

Kit Kat Chunky Salted Caramel Fudge – Nestlé
Nestlé added a Salted Caramel Fudge variant to its KitKat Chunky portfolio, retailing at 65p. The flavour was added to appeal to millennials, who make up more than 20% of the UK population, increasingly expect exciting innovation from brands, with 38% always looking for new food products to try.

Milkybar Wowsomes – Nestlé
In March 2018, Nestlé launched Milkybar Wowsomes - a chocolate bar that uses an innovative sugar reduction technique to reduce the sugar content by 30%. Nestlé used a technique to create aerated, porous particles of sugar that dissolve more quickly in the mouth, meaning some consumers experience the same level of sweetness and a regular chocolate bar while consuming less sugar.

Smint Xtrm – PVM
PVM launches Smint Xtrm in October 2018 – an extra strong sugar-free mint with menthol and eucalyptus flavours retailing at £1.15. The intense combination of menthol and eucalyptus provides an instant feeling of relief in the throat and nose in the winter months.

Tic Tac Intense Mint – Ferrero
Ferrero replaced its Tic Tac Mint Rush flavour with an Intense Mint variant in August 2018, which is the third most popular flavour in the mint category. The new flavour differentiates from the ever-present Fresh Mint product, while also capitalising on the number one requirement of shoppers in this category – refreshment.

Trebor Cool Drops – Mondelēz International
Trebor launched its first ever sugar-free hard-boiled sweets – Trebor Cool Drops – in January 2019, available in Extra Fresh and Lemon flavours in 28g flip-top boxes, with less than 100 calories per pack. The launch aims to bring new consumers into the mint category.

Vimto Dazzler – Bobby’s Foods
In December 2018, Bobby’s Foods launched Vimto Fizzy Dazzler – a Vimto flavoured fizzy, chewy candy-filled pencil. Each case contains 48 sweets, available in 30g packs retailing at 39p exclusively from Bobby's direct to store service.

Crisps and Snacks

Burts Chips Jim Beam Bourbon Whiskey Original BBQ – Burts Chips
Burts Chips partnered with Bourbon brand Jim Beam, to launch Jim Beam Original BBQ crisps in June 2018. The variant combines the authentic flavour of Jim Bean Kentucky Straight Bourbon with sweet, smoky BBQ flavours. Like all Burts’ snacks, the new crisps are hand cooked in small batches, seasoned with natural flavours, are gluten-free and contain no MSG, hydrogenated fat, artificial flavourings or colourings. The crisps are available in 40g single-serve and 120g sharing bags.

Doritos Collisions Guacamole & Habanero Chilli – PepsiCo
Doritos launched its Collisions flavours in the UK in June 2018, after a storming success in the US and Canada. The range is available in Guacamole & Habanero Chilli and Honey Glazed Ribs & Lemon Blast flavours, which cater to adventurous shoppers wanting to inject even more excitement into sharing occasions.

Hula Hoops Flavarings – KP Snacks
In May 2018, KP Snacks extended its Hula Hoops range with the addition of Flavarings, available in Tangy Cheese, Spicy, and Salt & Vinegar flavours. The variants are bigger in size, full of flavour, crispy and have a light, melt-in-your-mouth texture. They are available in 90g sharing bags and 55g £1 price-marked packs.

McCoy’s Muchos – KP Snacks
KP Snacks launched McCoy’s Muchos in January 2019 to tap into the growing popularity of Mexican food, available in Cool Sour Cream and Onion, Tangy Cheese, and Smoky Chilli Chicken flavours. The folded tortilla snacks are perfect for sharing with family and friends in front of a film, or at a BBQ with a beer in hand, as well as a variety of dips and family meals.

Walkers Limited Edition flavours – PepsiCo
Walkers celebrated its 70th anniversary in March 2018 by launching a range of limited edition regional flavours. Each flavour represents the UK’s favourite tastes through the decades: Coronation Chicken (1950s), Roast Lamb & Mint (1960s), Cheese Fondue (1970s), Chicken Tikka Masala (1980s), BBQ Rib (1990s) and Sweet Chili (2000s).

Walkers Poppables – PepsiCo
In May 2018, Walkers launched its Poppables range in the UK, following a huge success in the US. The range is available in Sweet Chilli, Cheddar Cheese and BBQ Ribs flavours in 110g sharing bags, retailing at £1.99. Poppables drive growth through a fun, new shaped snack perfect for big nights in.


Logic Compact – JTI
JTI launched Logic Compact in September 2018, designed without buttons or settings to adjust. The system works by clicking in one of five pre-filled e-liquid pods that can be changed in seconds, making it easy to switch flavours. The device is available in Slate Grey, Steel Blue and Rose Gold colours and can be charged via a USB

Myblu Device and Intense Liquidpods – Imperial Brands
Imperial Brands expanded its Blu range of vaping products in July 2018, with the launch of a Myblu pod device. The device combines a high-performance vaporiser that takes 20 minutes to charge and allows consumers to switch flavours with a “click and go” system. It is compatible with Blu’s range of Liquidpod flavours, as well as four Intense Liquidpods featuring nicsalts technology.

JUUL Labs's mission is to improve the lives of the world's one billion adult smokers, 7.4 million of whom live in the UK. Launched in the UK convenience channel in March 2019, JUULpods contain patented nicotine salts which replicate the nicotine delivery of cigarettes providing the adult smoker with a simple and satisfying alternative to combustible tobacco products. Now available in 2 nicotine strengths (18mg/ml & 9mg/ml) and a range of six adult-oriented flavours, JUUL provides retailers with a fantastic opportunity to help the 70% of adult smokers who want to make the switch from cigarettes.


Fishless Fillets – Quorn
Quorn expanded its fishless fish portfolio in March 2019n with the launch of two Fishless Fillets. Battered Fishless Fillets with Salt and Vinegar batter and Breaded Fishless Fillets with a Lemon Pepper Breadcrumb (both 200g) retail at £2.99, and join existing Quorn Fishless Fingers. The launch was designed to help retailers meet record levels of shopper demand for meat-free alternatives.

Häagen-Dazs Minicups – General Mills
In January 2019, Häagen-Dazs launched a range of Mini-Cups to its portfolio for people who do not always want to buy a full pint-sized tub. Each tub is 72g and is available in a Caramel Collection (including new flavour Speculoos Caramel Biscuit & Cream), and Fruit Collection (including new flavour Blueberries & Cream), as well as an updated Vanilla Collection and a limited edition sorbet collection, which includes mango and raspberry flavours.

Magnum White Chocolate & Cookies Tubs – Magnum
Magnum launched a White Chocolate & Cookies tub in April 2019, to build on the popularity of Magnum’s second biggest flavour, White Chocolate. Available in a handheld and tub format, Magnum White Chocolate & Cookies contains the perfect balance of cracking white chocolate and velvety ice cream, with cookie crumb pieces and a chocolate cookie sauce swirl. The product is designed to help retailers capitalise on the growing trend for white chocolate, whilst also appealing to cookie fans – a flavour driving growth across ice cream and confectionery.


Biscolata Burgers – Bobby’s Foods
Bobby’s Foods launched Biscolata Burgers in July 2018, after successful sales of its original Biscolata tubs launched a year before. The biscuit bites with chocolate flavoured creme retail at 50p and 40p for a price-marked pack. The biscuits sold out within the first four weeks on sale (£160,857 retail value) and they have increased the total sales of the Biscolata range to date - £5.5m in value sales.

Club Orange Cake Crunchies – Pladis
Pladis launched Club Orange Cake Crunchies under its McVitie’s Cake range in September 2018. The cake combines the popular flavour of Club Orange with a sponge cake topped with flavoured cream and crunchy biscuit pieces, covered in milk chocolate. Pladis said consumers are continually searching for new snacking experiences, and the cake bars combine the three things consumers love – cake, biscuits and chocolate.

Hellmann’s Vegan Mayo – Unilever
In September 2018, Hellman’s launched its 270g Vegan Mayo in the UK after a huge success in the US, retailing at £2.15. The UK launch follows research which found that one third of the UK population identify as “flexitarian”.

Maryland Cookies Sugar Free – Burtons Biscuits C o
Burtons Biscuit Co launched a 230g sugar-free variant of its Maryland Cookies in January 2019, as part of its sugar reduction programme, which first introduced “less than 100-calorie packs” across its Minis range in 2018. The biscuits give consumers the best of both worlds – a great-tasting biscuit and a product that is ideal for the growing number of shoppers looking for lower/no sugar

McVitie’s Jaffa Cake Nibbles – Pladis
McVitie’s expanded its portfolio in January 2019 with the launch of Jaffa Cake Nibbles, available in 39g packs for 69p and 100g packs for £1.50. The packs consist of a light sponge with a zesty orange centre covered in dark chocolate in a bite-sized format. Pladis is looking to drive an increase in regular purchases of the Jaffa Cakes with the new format, whilst also gaining incremental sales from 18-to-24-year-old consumers.

PG Tips The Tasty Decaf PMP– Unilever
In August 2018, PG Tips launched two price-marked packs for it’s the Tasty Decaf tea bags, available in 35s (£1.69) and 70s (£2.65). The launch was designed to offer loyal customers value for money, whilst enabling retailers to tap into the fast-growing decaf sub-segment in tea.

Wagon Wheels Individuals – Burtons Biscuit Co
Burtons Biscuit Co launched individually wrapped Wagon wheels in March 2019, designed to target the convenience channel. The biscuits are available in branded counter display units of 24x37g Wagon Wheels per unit. Each single pack retails at 49p. The units are ideal for positioning at till points or on hot-drinks counters to drive impulse sales.

Wagon Wheels Teacakes – Burtons Biscuit Co
In May 2018, Burtons Biscuit Co launched Wagon Wheel Tea Cakes to target new occasions such as an afternoon snack or a little pick me up. The Teacakes retail at 70p for a pack of eight and combine Wagon Wheels’ distinctive taste and texture, but in a delicious mallow teacake with a jammie centre.

Pot Pasta Tomatoey Mozzarella – Unilever
Pot Noodle expanded its Pot Pasta range in February 2018 with the addition of a Tomatoey Mozzarella variant. The flavour was developed in line with the nation’s favourite pasta dish combinations and features the tastes of popular Italian flavours such as mozzarella cheese and delicious sustainably sourced tomatoes.


ACE for Colours Stain Removing Powder – Fater and Robinson Young
ACE for Colours stain removing powder was launched in February 2019 and is the only non-plastic pack in the category, as it is packaged in a cardboard box. The variant uses soil-suspending polymers to remove dinginess, deliver colour brightness and remove stains in all laundry products, including silk and cashmere. In the first four months of launch, the variant generated £32,682 in sales.

Persil 3-in-1 Capsules –Unilever
Persil relaunched its 3-in-1 capsules range in January 2019, to include and new pack design and an updated formula. The new technology embeds fresh scents into fabrics, releasing it gradually to provide consumers with a longer lasting effect. The range also taps into the growing demand for more convenient formats, presenting retailers with a great opportunity which they can capitalise on to drive sales.

Surf Coconut Bliss – Unilever
In January 2019, Surf added a Coconut Bliss variant to its detergent range, to tap into the trend for coconut fragrances across the personal care category. The refreshing scent is designed to tap into consumers who are looking for scents that remind them of summer thanks to its fresh notes of coconut, vanilla, amber and musk. Available in powder, liquid and capsules, the variant has been a real hit with consumers.

Soft Drinks

Boost Cosmic Glow Sugar Free – Boost
Boost added a limited edition sugar-free Cosmic Glow variant to its portfolio in September 2018 It was a mixture of grape and cherry flavours and was available in a 49p price-marked 250ml can. The variant was designed to appeal to consumers looking for deeper flavours in the winter months.

Coca-Cola light flavours – Coca-Cola European Partners
Coca-Cola European Partners added two new flavours to its light colas portfolio in February 2019. Diet Coke Twisted Strawberry has a tangy and exotic taste and Coca-Cola zero sugar Raspberry offers consumers a palette-pleasing fruity flavour. Coca-Cola said 7.4 million households in Great Britain buy flavoured colas, which equates to 1.7 million buyers over the last year.

Fanta Zero Grape – Coca-Cola European Partners
Fanta Zero Grape was added to the Fanta Zero range in February 2019 and recruited 645,000 new shoppers to the brand in the past 12 months. It is exempt from the soft drinks levy and combines the popularity of Fanta with the growing demand for both flavoured and low sugar carbonates. The flavour was launched following a huge demand for a grape addition on social media by Fanta’s core consumers.

Lucozade Energy Apple Blast – Lucozade Ribena Suntory
Lucozade Energy made its Apple Blast flavour a permanent member of its flavours range in January 2019. The flavour was originally launched as a limited edition in August 2018, as part of Lucozade’s partnership with the Lara Croft franchise, but was made a permanent flavour when it proved an instant hit with shoppers in the independent and symbols channel.

Lucozade Sport Fruit Punch – Lucozade Ribena Suntory
Lucozade Sport partnered with British boxer Anthony Joshua to launch a special edition Apple & Raspberry Fruit Punch in March 2019. Following a £131m generated in 2018, the brand teamed up with a true British sporting icon, Anthony Joshua, to launch a new special-edition variant to add real weight to soft drinks sales this year.

Pepsi Max Raspberry – Britvic
Britvic added a Raspberry flavour to its Pepsi Max range in March 2019, to help retailers capitalise on the consumer trend for the flavour. Initial customer feedback has been strong, with blind taste tests resulting in a 62% taste preference versus the closest competitor. Four months since the launch, the variant has amassed sales of £2.9m.

Ribena Frusion – Lucozade Ribena Suntory
Ribena launched its Ribena Frusion sub-brand in March 2019, seeing the brand move into the enhanced water category for the first time. The range is available in Lemon Peel and Kiwi, Blueberry and Kiwi and Elderflower flavours in 420ml and one-litre formats. Ribena Frusion caters to the growing segment of the population who are looking for healthier alternatives without compromising on taste.

Robinsons Tropical Squash – Britvic
In June 2018, Britvic launched Robinsons Tropical squash exclusively for the wholesale channel. The flavour is available in a £1.49 price-marked pack and was launched ahead of Wimbledon 2018. Britvic’s sales teams visited retailers to inform them of the new launch and promoted a “Win Tickets” Wimbledon promotional kit including free POS material.

Rubicon Street Drinks – AG Barr
AG Barr launched a range of Street Drinks under its Rubicon brand in July 2018, inspired by the street food trend. The range consists of Sharbat, a Turkish drink with pomegranate and rose flavours; Agua Fresca, a Mexican drink with watermelon, lime and mint flavours; Nimbu Pani, an Indian drink with lemon, cumin and mint flavours and Bissap, an African drink with hibiscus and ginger flavours. Brand research found that the range performed well among 18-34-year-olds, with 95% of shoppers saying they thought the range was “modern, different, adventurous and eye catching.”

Tropicana Essentials Immune Support – PepsiCo
Pepsico expanded its Tropicana Essentials range with the addition of Immune Support in January 2019 to meet the consumer demand for functional benefits, at a time when health and wellness is a big focus for shoppers. The variant contains orange, carrot, pineapple and ginger, and is available in a 750ml bottle for £2.99 and a 330ml bottle for £1.99.

Tobacco and E-Cigarettes

B&H Superkings Blue Dual – JTI
JTI extended its Benson & Hedges Blue range in April 2018, with the addition of a new capsule variant available in a Superkings size. B&H Superkings Blue Dual retails at £8 and was launched to tap into the growing capsule segment, which is worth more than £630m a year in independent and symbol stores alone.

Riverstone roll-your-own – Imperial Tobacco
Imperial Tobacco launched Riverstone roll-your-own tobacco in October 2018, designed to appeal to new smokers as well as dualists. Riverstone offers a high quality, easy-to-roll blend of tobacco at an affordable price - 30g packs at £10 and 50g packs at £16.50.

Sterling Dual Triple Green – JTI
JTI launched Sterling Dual Triple Green in January 2019 as the first triple menthol cigarette launched into the UK tobacco market The mentholated cigarette offers existing adult smokers an innovative proposition, as it is the first cigarette to hold two flavour capsules – one peppermint and one spearmint. The cigarette enables retailers to maximise sales in the growing capsule cigarette segment - now responsible for 15.7% of total cigarette sales in the UK Sterling Dual Triple Green retails at £9.35.

Sales Team of the Year 

Click on each Sales Team below to take a look at their entry submission.


Lucozade Ribena Suntory

Mondelēz International

Juul Labs UK

Supplier Initiative of the Year

Click on each Supplier Initiative below to take a look at their entry submission.




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