Product Launch of the Year Shortlist

This year sees 53 products nominated across nine categories, ranging from confectionery to alcohol, soft drinks to grocery, and we are calling on you to pick the winners! They may be the products that have performed the best in your store or have been popular with consumers over the past 12 months, or products that you have found the most innovative.

You will also have the chance to vote for the best Sales Team and the top Supplier Initiative aimed at helping retailers manage their categories and maximise the sales opportunity.

Take a look at the products below, and click here to vote for your favourites!

Once the votes have been counted, we will reveal the winners and present the trophies at this year’s Retail Industry Awards, which will be held at the Grosvenor House hotel in London on 27 September.


Baileys Pumpkin Spice - Diageo

Bailey’s re-launched its Pumpkin Spice variant in October 2017, following a successful launch in 2016.

The brand said that in 2016, 40% of shoppers who bought the product were incremental to the cream liqueurs category, driving its growth by 17%.

   Echo Falls Summer Berries Vodka - Accolade Wines

Echo Falls launched Summer Berries Vodka on in November 2017 in a move designed to tap into the popularity of flavoured vodka.

The brand said consumers who buy Echo Falls products spend around £150 a year on vodka.

   I heart Asti - Copestick Murray

I heart Asti became the second largest Asti brand in the impulse sector within its first 12 weeks of launch, which the company said helped “reinvigorate a sluggish category”.

The brand said the products distribution is in constant growth and is fast becoming a must-have on shelves.

I heart Sauvignon Blanc, Marlborough- Copestick Murray

I heart Sauvignon Blanc was launched in 2017 and has become the seventh largest Marlborough Sauvignon Blanc SKU in convenience stores, which the brand said is down to the “simple tone of the I heart brand” that makes choosing wine more to consumers.

It won Gold in the Drinks Business Sauvignon Blanc Masters 2018.

  Peaky Blinders Range- Halewood

Halewood Wines & Spirits launched a Peaky Blinders-inspired range to its Sadler’s Brewery portfolio, following the launch of the latest series of the TV show.

The range consists of Spiced Dry Gin, Black Spiced Rum and triple-distilled Irish Whiskey, in 700ml bottles.



Biscolata Stix - Bobby's

Following the launch of the Biscolata brand in February last year, Bobby’s Foods launched Biscolata Stix in December 2017.

It is a biscuit stick coated with milk chocolate, which the brand said has shown consistent sales week in week out within the convenience sector, achieving 20,500 case sales in the last 12 weeks.

Cadbury Break Bar - Mondelez International

Mondelēz International added Cadbury Break bar to its portfolio in October 2017, in a mover to increase sales in the biscuit bar category.

It is available in Melting Middle and Choco Melting Middle, and consists of a biscuit bar filled with a smooth filling dipped in Cadbury milk chocolate.

Cadbury Roundie - Mondelez International/ Cadbury Biscuits

Cadbury Biscuits launched Cadbury Roundie in April 2017; it combines layers of crispy wafer with chocolate cream coated in chocolate.

After its first year in market, Cadbury Roundie is already worth £9.2m in retail sales value. The brand said 10% of households buy the product.


Cookie Range - Mars Drinks and Treats

Mars Chocolate Drinks and Treats launched a range of cookies in September last year, featuring Galaxy Chocolate Chunk Cookies, Bounty Soft Baked Cookies and M&M’s Chocolate Cookies.

The company said the range not only has an eye-catching packaging, but it “boasts an authentic taste too”.

McVitie's Digestive Thins - Pladis

McVitie’s launched its Digestives Thins variant in January 2017; they are a thin and light biscuit half covered in milk chocolate, which the brand said offers consumers “taste of McVitie’s Digestives biscuits in a modern and more refined way”.

The product is available in Milk Chocolate, Milk Chocolate Cappuccino and Dark Chocolate flavours.

 Nature Valley Nut Butter Bars - General Mills

Nature Valley added a duo of Nut Butter biscuits to its portfolio in September 2017, featuring Peanut Butter and Almond Butter flavours.

The brand said the variant was the first product in the biscuit category to tap into the nut butters trend.

 Nutella B-ready - Ferrero 

Ferrero launched Nutella B-ready in July 2017 following a successful trial period in global markets.

It features a crunchy wafer shell filled with Nutella and puffed wheat crispies, and contains less than 120 calories for consumers looking for “healthier options in the biscuits aisle”.

Chilled and Frozen

  Rustlers Flame Grilled Gourmet Classic Burger - Kepak Convenience Foods

Rustlers Gourmet Classic Burger was launched in March 2017, to build upon the brand’s “Great Taste, Great Beef, Always” positioning and its “unrivalled” ability to provide quick-to-cook convenience.

It is made up of 100% beef served in a brioche bun with cheese, streaky bacon, American-style mustard mayo and tomato relish.

PMP Ice Cream Tubs - Mars Drinks and Treats

Mars Chocolate Drinks and Treats launched a price-mark tub format for its Mars and Snickers Ice Cream Tubs.

The brand said it launched the range as price and value are important to consumers and “most convenience retailers agree they are a beneficial way to reinforce both positive price perception and trust.”

Maltesers Ice Cream - Mars Drinks and Treats 

Mars Chocolate Drinks and Treats extended its ice cream tub range with the addition of a Maltesers Ice Cream Tub, in November 2017.

The company said the variant aimed to capitalise on the popularity of the tubs format within the ice cream category.

Ben & Jerry’s Non-Dairy: Chocolate Fudge Brownie - Unilever

 Ben & Jerry’s Non-Dairy was launched in the UK in direct response to fans who were calling out for the brand to create a dairy-free ice cream range. Chocolate Fudge Brownie comprises irresistible chocolate non-dairy ice cream and New York’s famous Greyston’s vegan fudge brownie. With this new offering, consumers can dive into a decadent tub and experience all the chunks and swirls Ben & Jerry’s is known for, but this time in a vegan certified and almond-based indulgence. 


Cadbury Dairy Milk Oreo Mint - Mondelez International/ Cadbury Dairy Milk

Following the launch of its Oreo Mint tablets, Cadbury Dairy Milk launch a single bar version in August 2017, combining Cadbury chocolate with a mint-flavoured crème filling and pieces of Oreo cookie.

The brand said its total Oreo portfolio is now worth £32m and growing 22% year-on-year, the majority of this growth driven by Oreo Mint.

 Cadbury Dairy Milk Oreo Sandwich - Mondelez International

Cadbury launched an Oreo tablet bar in February 2018, featuring a layer of Cadbury Dairy Milk chocolate sandwiched between whole Mini Oreo cookies.

The brand said 85% of shoppers are “unique to each Cadbury format” and it created the new product to drive penetration and recruit new shoppers into the category.

  Christmas Range - Haribo

  Haribo unveiled its latest range of Christmas confectionery in September 2017.

  The range included a Haribo Starmix Christmas Tree Decoration, a Haribo’s Sweet Medley 540g gift box, containing Tangfastics, Starmix, Super Mix, Giant Strawbs, Jelly Babies, and Goldbears, and a 70g bag of Giant Trees.

Knoppers - Storck UK

Storck launched Knoppers in August last year; the product consists of crispy baked wafers, a hazelnut cream filling, and a chocolate coating.

The brand said the product was created for parents who want to “keep their kids hunger at bay”.


Maynards Bassetts Wine Gums Mocktails - Mondelez International / Maynards Bassetts

Wine Gums Mocktails was launched in March 2018 and were the fifth innovation since Maynards and Bassetts joined forces in 2016. 

The variant contains a mix of non-alcoholic Strawberry Daiquiri, Pina Colada and Cuba Libre flavours added to the existing range of flavours.

  Reduced Sugar Range -PVM

PVM launched three reduced-sugar products to its portfolio in early 2017, to cater for consumers looking for healthier treat options.

The products consisted of Fruittella Sugarfree Fruit Foams and Fruit Gums, as well as  a 30% Less Sugar variant of its Strawberry and Summer Fruits chews.

Crisps and Snacks

Alpen Salted Caramel Light Bars - Weetabix Food Company

In February 2018, Alpen launched a Salted Caramel flavour into its Light cereal bars range, to help retailers offer a larger range of healthier snacks without having to compromise on taste.
The brand said the bars are the best-selling Alpen Bar in cash return on sales, with 17% of the UK population buying into the portfolio.

  Big Hoops Spicy Chilli £1 PMP - KP Snacks

KP Snacks launched it Big Hoops Spicy Chilli flavour in a £1 price-mark pack in February 2018, in response to research which found that flavour is the number one purchase driver for crisps and snacks.

The brand said price-mark packs are the second largest influence on shopper purchase choice in convenience stores, with 83% of retailers agreeing that they sell faster.

    Bobby's Limited Edition Curry Snax - Bobby's

The limited edition Curry Snax flavour was launched at the beginning of 2018 as a brand extension to Bobby’s Foods’ BBQ Snax variant.

Since its launch the brand said the product has received positive comments from consumers asking for them to become a permanent line in the range.

   Bobby's Sticky BBQ Ribs - Bobby's

The limited edition Bobby's Sticky BBQ Ribs were launched on the 26th March and continued to sell more than 300,000 packets into the convenience trade during the opening two-week launch.

There has been a great demand from consumers engaging through our social media pages and website, asking for this product to be stocked in their local store.

Doritos Roulette with Tabasco - PepsiCo

Doritos has partnered with Tabasco sauce to re-launch its Roulette variant in June 2017, featuring a Tabasco-flavoured chip in each pack.

The re-launch followed the launch of Doritos Heatburst earlier that year and was a popular choice among consumers when the variant was first launched.

   Walkers Max Strong - PepsiCo

Launched in January 2018, Walkers Max Strong is a range of ridged crisps made to complement different types of beer and tapping into the “food pairing” trend.
The range is available in Chilli & Lime, Hot Chicken Wings, Jalapeno & Cheese and Wasabi flavours in 150g sharing bags, 50g individual bags, 75g price-mark bags and 90g clip-strip bags.

  Walkers Oven Baked Fusions - PepsiCo 

Walkers launched its Oven Baked Fusions range in July 2017; it is a range of baked ridged crisps that contain 50% less fat than standard potato crisps.
The range is available in Thai Chilli & Lime, Spicy Tomato & Herbs and Cheddar & Red Pepper flavours, which were supported by a TV advert last year.


  Homepride Kids- Premier Foods

Premier Foods launched a Homepride Kids range of cooking sauces in July last year.

The range consists of Bolognese, Cheesy Tomato, and Tomato & Mediterranean vegetable, as wells as Caribbean Sauce with Mango, Indian Korma Curry, Chinese Sweet & Sour, and Thai Creamy Sauce.

  Ja' Patties - Country Choice

Country Choice launched a range of Ja’ Patties, a Jamaican-style street food, to its portfolio in November last year.

The range is available in Curried Lamb, Sweet Potato & Coconut and Jerk Chicken varieties and can be cooked from frozen for 30-35 minutes.

Olivio Lemon and Thyme - Unilever

Unilever launched a Lemon & Thyme flavoured olive oil in December last year, in partnership with food and drink group, Princes.
The flavour was designed to tap into the growing number of consumers seeking infused cooking oils.

  Protein Power - Kellogg

In October 2017, Kellogg’s added a Protein variant to its range of Special K cereal bars.

The product is made of plant-based ingredients such as nuts, seeds, grains and soy, which the brand said would appeal to nutritious-conscious consumers.

  Quaker Protein - PepsiCo

In June 2017, Pepsico launched a duo of Protein variants for its Quaker Oats brand, in a move designed to tap into the popularity of the protein trend.

The duo consists of Original and Cinnamon flavours.

Cadbury Roses Cake Bars - Premier Foods

Premier Foods added Cadbury Roses Cake Bars to its Christmas range in November 2017, to help capitalise on the “iconic chocolate flavours” of Cadbury Roses.

Vegan Cereals - Kellogg

Kellogg’s added a range of plant-based cereals to its portfolio in October 2017, under the W.K.Kellogg brand.

The range includes two No Added Sugar Granolas in Apricot & Pumpkin Seeds and Coconut, Cashew and Almond, two Organic Wholegrain Wheats in Original and Raisin, and a Super Grains Granola in Cranberry, Sultana and Spelt.

   Weetabix Additions - Weetabix Food Company 

The range initially included Apple & Raisin and Coconut & Raisin variants, but in early 2018 the brand added a Red Berries variant. The range won in the cereals category in the Product of the Year Award 2018.

Weetabix launched its Additions range to convenience stores in August 2017, which was the biggest launch in the UK cereal category for the last four years.

PG Tips The Tasty Decaf - Unilever

PG tips developed the Tasty Decaf to bring taste back to decaf tea, in direct response to consumer feedback. Decaffeination can cause a breakdown to the compounds that carry the depth of flavour in tea, resulting in a weak and unsatisfying taste. PG tips The Tasty Decaf uses a natural flavour inspired by the PG tips tea gardens in Kericho, Kenya and has been specifically designed to provide consumers with a rich, rounded taste, allowing them to enjoy a regular cup of PG tips without the caffeine.*

*Contains less than 0.2% caffeine

Health and Beauty

Miracle Range – Pantene

Procter & Gamble launched a 3 Minute Miracle range of hair care products in December last year, following what it said was a “worldwide success”.

The range consists of Pantene Pro-V 3 Minute Miracle Conditioner Repair & Protect, Smooth & Sleek, Volume & Body, and Colour Protect formats.

Radox Scent Touch (Feel Lively variant) - Unilever

A ground-breaking addition to the Radox portfolio, Radox Scent Touch is the first shower gel in the female shower category to use encapsulated fragrance release technology. Radox Scent Touch Feel Lively features a scent of wild peony and lychee, and the breakthrough formula is designed to release fragrance on touch, providing consumers with bursts of freshness and fragrance post-shower for up to 12 hours.  

Soft Drinks and Water

Boost Sport – Boost Drinks

Originally, Boost spotted a gap in the market to introduce an on-trend range of sports drinks but unlike competitors would have mass-market appeal thanks to its great taste and fantastic value.  

The range has gone from strength to strength and despite a relatively low budget to complete the refresh of the range it’s been an enormous success. From April 2017 to March 2018 it’s generated over £7m in retail sales and enjoyed 40% growth.

  Coca-Cola Diet Coke and Zero Sugar Flavours - Coca-Cola European Partners

In February 2018 Coca-Cola European Partners launched two limited-edition flavours for Diet Coke and one for Coca-Cola Zero Sugar.

Diet Coke added Exotic Mango and Feisty Cherry to its portfolio and Coca-Cola Zero Sugar added a Peach variant, all of which are bought by two million households.

  Monster Energy Pipeline Punch - Coca-Cola European Partners

Monster Energy’s Pipeline Punch was added to the brand’s Punch range in February 2018, following research which found that taste is the main factor for consumers when buying an energy drink.

Pipeline Punch is a blend of passionfruit, pineapple and guava that is made with 16% real fruit juice.

   Monster Energy Ultra Violet - Coca-Cola European Partners

Monster Energy Ultra Violet launched in early 2018 and is the fifth addition to the Ultra family, which the brand said has seen a growth of more than £13.2m in the last year.

The variant has been designed to appeal to millennials looking for “a great-tasting, sugar-free energy drink”, due to the growing demand for exciting new flavours and low or zero-sugar variants in the energy sector.

Yazoo Chocolate No Added Sugar - Friesland Campina

Friesland Campina added a No Added Sugar Chocolate flavour to its no added sugar range in October 2017, which it said was the first ever no added sugar and no artificial sweetners chocolate milk drink.

The brand also said the variant contains “no more sugar than a glass of semi-skimmed milk”, and will be a “natural source of calcium and protein”.

Purdey’s 250ml Can - Britvic

Britvic extended its Purdey’s range of multivitamin energy drinks with the addition of a 250ml on-the-go can format, exclusive to the independent convenience sector.

The variant was created to target consumers looking for “immediate refreshment” and contains no caffeine, artificial colours, flavourings, sweeteners, and preservatives.

Ribena Pineapple & Passion Fruit - Suntory

Ribena launched a Pineapple & Passion Fruit flavour in a 250ml carton format in October last year, in a move designed to help independent retails capitalise on the growing consumer interest in tropical flavours.

Robinsons Refresh'd - Britvic

Robinsons launched its Refresh’d range in March 2017, in a move designed to bring the “trusted Robinsons brand name to a new on-the-go audience”.

The product uses 100% natural ingredients including real fruit and spring water. The brand said the product generated £9.3m in value sales in its first year.

Fruit and Veg - Juiceburst

Juiceburst added two fruit and vegetable SKU’s to its core range of 500ml bottle.

Strawberry & Beetroot and Apple & Cucumber to its range, which joins the already existing Orange & Carrot variant in the juice range.

Vimto Remix - Nichols PLC

In March 2018, Vimto expanded its Remix range with the addition of a Watermelon, Strawberry and Peach flavour, in response to the popularity of watermelon-based drinks.

The Remix range ranks in the top 10 price-mark pack 500ml still brands, which have increased by 4% in value sales over the past year.


 Lucozade Sport Fitwater - Lucozade Ribena Suntory 

Lucozade Sport launched Fitwater in July 2017 to help “replenish consumers before, during or after gentle exercise”.
It contains magnesium to help balance electrolytes and calcium to help normal muscles function. The variant was supported by a campaign featuring ambassador Anthony Joshua, to help drive sales.

Tobacco and E-cigarettes 

JPS Real Blue - Imperial Tobacco UK

Imperial Tobacco added a B&H Superkings Blue Dual to its Benson & Hedges Blue range in April this year.
The brand said the variant was created to tap into the growing capsule segment of the tobacco category, which it said accounts for 13% of total cigarette sales in the UK.

 Blu E-liquids - Imperial Brands PLC 

Blu expanded its e-liquids portfolio in November 2017 with the addition of eight new flavours.

The flavours are Tropic Tonic, Vanilla Crème, Peach Passion, Berry Swirl, Mint Chocolate, and Green Apple, which come in 10ml bottles in zero and 0.8% nicotine strength. Caramel Café and Polar Mint are available in 1.6% nicotine strength.

Sales Team of the Year 

Click on each Sales Team below to take a look at their entry submission.

Boost Drinks

Coca-Cola European Partners

Lifestyle Express


Powerforce & News UK

Powerforce & Molson Coors 

Mondelēz International

Supplier Initiative of the Year

Click on each Supplier Initiative below to take a look at their entry submission.

KP Snacks - SnacKPartners

Unilever - Partners for Growth

Pladis - Better Biscuits

Imperial Brands - SARA Initiative

Mondelēz International - Delicious Display

With thanks to our sponsors and partners