Imperial Brands is a global consumer organisation operating in more than 100 markets and the world’s fourth-largest international tobacco and nicotine company. Its UK brands include JPS, Lambert & Butler, Golden Virginia, Rizla, and blu vapes, including blu bar kit and blu pods.

Driven by insights and data, Imperial Brands seeks to meet the expectations of adult smokers by putting the consumer at the centre of everything it does. The business is also refining its ways of working and its culture to foster a strong challenger mindset among its 25,000 employees worldwide.