EDGE stands at the forefront of next-generation nicotine innovation, earning the trust of retailers and consumers across the UK and European markets. Since 2018, we’ve sold over 63 million units—built on consistency, innovation, and deep consumer understanding. We specialise in high-grade e-liquids and innovative nicotine pouches, crafted to meet the demands of a dynamic, evolving market. Every product is expertly formulated and manufactured in the UK, ensuring exceptional quality, compliance, and full traceability. With a strong focus on retail growth, EDGE offers fast-moving SKUs, attractive margins, and dependable service—delivering long-term value in a competitive landscape.