Kantar Worldpanel is the global leader in continuous consumer panels. Our consumer knowledge and shopper insight means we are a business dedicated to Inspiring Successful Decisions.
In the UK, our consumer panel of 30,000 households is the largest single source of continuous consumer and shopper insights. We offer unparalleled expertise and competitive advantage. Our expertise about what people buy, use and why has become the market currency for brand owners, retailers, market analysts and government organisations. Through our purchase and usage panels we monitor the trends in the FMCG market – these are the everyday food and non-food consumer products that make up a significant portion of the UK household budgets. Combining purchase and usage data, we present our clients with an holistic picture of the FMCG market and its upcoming trends. For over 60 years we have been partner to major grocery retailers helping them understand their customers better – delivering strategic understanding, tactical innovation and that all important competitive advantage.
In the UK our FMCG data and insights span across Fresh, Health and Beauty and Alcohol with specialist teams working on categories within these each of these areas; fish and chilled convenience, meat, bakery, dairy, cosmetics, toiletries and healthcare as well as household products such as household cleaners, air fresheners and paper products.
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